Why the Brainerd Boat Show is Worth the Drive from Minneapolis

Why the Brainerd Boat Show is Worth the Drive from Minneapolis

If you live in Minneapolis, Minnetonka, or St. Paul, you know the drill when it comes to boat shopping in the metro. It usually involves navigating downtown traffic, hunting for a parking spot that costs as much as a tank of gas, and fighting your way through a crowded convention center just to get a glimpse of a pontoon.

It’s exhausting. And frankly, it’s not the best way to make a major investment in your summer fun.

This year, there is a better option. Smart shoppers are skipping the convention center chaos and driving north to the Brainerd Boat Show at McLaughlin’s RV & Marine (Feb 17–22).

Here is why making the drive to Brainerd is the smartest move you can make for your boating season.

1. Zero "Convention Center Tax"

Let’s be honest: The hidden costs of metro boat shows add up fast. Between tickets for the whole family and premium parking rates, you can spend over $100 before you even see a boat.

At the Brainerd Boat Show, we believe your money should go toward your boat, not the venue.

1. Free Admission: Walk right in. No tickets required.
2. Free Parking: Park right in our lot. No ramps, no walking blocks in the cold.
3. No Hassle: We strip away the overhead so we can focus on giving you better pricing on the boat itself.

2. A VIP Shopping Atmosphere

Buying a boat should be exciting, not stressful. In a massive convention hall, the noise level is high, and salespeople are often rushing from one person to the next.

Our in-house event offers a VIP experience.

1. Relaxed Pace: Take your time stepping aboard the new Godfrey and SunChaser pontoons. Sit in the captain's chair, check the storage, and visualize your family on the water without being jostled by a crowd.
2. Private Conversations: Actually hear yourself think. Discuss financing and trade-in values in a comfortable, professional environment.

3. Access to Exclusive Inventory (Evotti & Caymas)

You might think you have to stay in the city to see the best brands, but that isn't the case this year. We are debuting inventory that rivals any major show in the Midwest.

1. Evotti Pontoons: We are one of the select dealers showcasing this brand-new luxury line. If you want to see the future of pontoon design, you need to be in Brainerd.
2. Caymas Fishing Boats: For the serious anglers in the Twin Cities who fish competitive circuits, Caymas is the gold standard. We have them rigged and ready for you to explore.
3. Used Surf Boats: Many metro dealers only push the newest, most expensive surf boats. We have a dedicated selection of pre-owned surf boats that offer incredible value.

4. Real "Northern Lake" Expertise

There is a difference between boating on crowded city lakes and boating in the Brainerd Lakes Area or "Up North." Our team lives and breathes this lifestyle.

Whether you are looking for a boat that can handle the big chop of Mille Lacs or a pontoon perfect for cruising the Gull Lake Chain, our experts understand the specific hull designs and engine configurations you need. You aren't just buying a boat; you are getting advice from people who boat where you boat.

5. It’s a Great Excuse for a Day Trip

Let’s face it—by mid-February, we all need a reason to get out of the house. A drive up to Brainerd is the perfect winter escape. Come see the show, grab lunch at a local favorite, and get excited about the ice melting.

The Drive Details:

1. From Minneapolis: An easy drive up Hwy 10 or I-94 to Hwy 371.
2. From St. Cloud: A quick shot north.

Event Details

Don't settle for the metro hustle. Come experience the way boat buying should be.

Dates: February 17 – February 22, 2026 Location: McLaughlin’s RV & Marine (Brainerd Location) Admission: Free

We look forward to welcoming our friends from the Twin Cities!